10 Proven Brewery Marketing Ideas to Stand Out & Boost Sales

Some of the most efficient brewery marketing ideas include leveraging social media to attract clients, using SEO to reach a larger audience, organizing enticing events to build a relationship with the local community, and sending out email marketing campaigns to get more loyal customers.

In this article, you will find a variety of useful tips that will help you build a foolproof brewery marketing strategy. Start implementing the following ideas and you will notice your business’s reputation growing:

Before you open a brewery, you must go through some key steps such as branding your business, securing funding, and creating a business plan. A large part of the last step is working on a brewery marketing plan that will help you:

• Increase your online presence: in this digital age, if you are not popular online, nobody will know about your existence. Through extensive brewery marketing, you create a big online presence that will not go unnoticed;
• Build your reputation: a strong reputation will help you stand out from your competitors; by gaining positive feedback and reviews, you can persuade potential customers to choose your brewery over other options;
• Attract new clients: one of the main goals of brewery marketing ideas is to create interest around your business and tempt people into visiting your place and buying your beer;
• Get more returning customers: your marketing plan must include strategies that are specifically catered to previous customers with the sole objective of increasing loyalty. Returning customers represent a constant stream of income;
• Increase your sales: if your marketing is efficient, the money you invest in marketing will be a small drop compared to the sales your promotional strategies will generate.

Use these tried-and-tested brewery promotion ideas to both turn your business into a known name in your local area and increase your profit:

Why not start your brewery marketing journey with a platform that requires no monetary investment? You just have to put in time to create remarkable social media profiles that spur people into action. Follow these tips:

• Show behind-the-scenes shots: tell people your brewery’s story by sharing photos of the beer making process, the staff, and the atmosphere. You can also use the captions to tell people what prompted you to open a brewery and what your goals are;
• Present your products & share your beer knowledge: teach your followers about the types of beer you offer, what makes them different, what the flavor profile is, and what the brewing process entails. This will help them make informed choices when they visit your place and even prompt them to ask more;
• Make it a priority to reply to comments and messages: show people you care about their input by replying to any interaction in a timely manner;
• Organize contests: simple contests such as like and share to win a tour of the brewery will help you reach a larger audience and gain new followers;
• Add a link to your online menu: you can turn your social media into a selling platform by adding a direct link to your menu, so customers can browse it and order online in minutes. Use the free smart order link that GloriaFood provides and add it in the description and comments to increase conversion rate.

Do you want to appear as one of the first results when people search for breweries in your area? Then you must start learning about search engine optimization (SEO). Here is what you can do:

• Get a sales and SEO-optimized website: with the help of GloriaFood’s restaurant website builder, you can create a conversion-centric website that helps you rank high in searches. The setup process is fast and intuitive, and you receive a fully SEO-optimized website with relevant keywords without doing any of the work.

• Complete your Google Business Profile: appear in Google Maps searches by adding all the relevant information to your profile. Update address, working hours, link to website and menu, and add a variety of photos of your menu items and interior.

By using the GloriaFood online ordering system, you can use the admin to scan your Google Business Profile and find opportunities to improve it.

While doing SEO is one of the more efficient brewery marketing ideas, it can take some time until you see results. If you want to appear as one of the first sponsored results, you can pay for ads on Google, Facebook, Instagram, and TikTok.

For your ads to convert, you must:

• Use a compelling call to action: tell people clearly what you want them to do when they see the ad. For example, “Visit us to take advantage of the happy hour promotions!” or “Order our special discounted holiday bundle now!”;
• Highlight benefits: showcase what people have to gain by following your call to action. For example, “Pronto brewery has 30 different types of beer, chilled, and ready for tasting” or “Craft beer with unique flavors to satisfy all tastes”;
• Add a link to your website or menu: let people find out more about your business by sending them to your website. If customers can also order pickup or delivery, you can link directly to your online menu, so they can start immediately placing an order.

Adding promotions to your menu is one of the best brewery marketing ideas because they can act as a great incentive. By utilizing the right offers, you can:

• Attract new customers: for example, you can have a 10% off all beers for first customers, only available during the weekend;

• Tempt previous customers to return: you can customize orders to only show up for people who have previously purchased menu items for you. For example, you can offer a free beer for customers who spend at least $100 at your brewery;

• Increase average order value: you can offer discounts for people who place large orders, such as 5% off for every order over $70.

If you want to implement promotions easily, and in just a few seconds, you can use the Promotions module from GloriaFood. Once set up, they will appear at the top of the menu, where they can’t be missed.

If you also want to make your online promotions available to in location customers, consider enabling on-premises ordering via QR with GloriaFood. You can create a QR code for free, print it out, and stick it on every table.

Customers will be able to scan the code, browse the menu, take advantage of the promotions, order, and pay, all by just using their phone.

Are you looking for efficient brewery marketing ideas that will turn your space into the local hot spot? Then start organizing events! Check out these brewery event ideas that will keep people entertained:

• Beer festival: choose a weekend out of the year and rename it the “Your Breweries’ Name Beer Festival” and invite people to partake in beer, food, and fun activities;
• Darts competition: have people showcase their talent at throwing darts while sipping beer;
• Live music: invite local artists to play and entertain your guests;
• Dance nights: you can have thematic nights with music from different decades, such as 70’s or 90’s;
• Trivia nights: have an MC and fun questions ready, along with a great prize like free beer for a week.

All these events will guarantee you will have a full house. If you want to persuade participants to visit your brewery time and time again, you must offer irreproachable and speedy service. For this, you will need the best brewery POS system from GloriaFood.

Once you get past the intuitive set up process, you will be able to enhance customer experience by:

• Accepting multiple payment methods: be it debit or credit card, cash, or smartphone, every customer can choose the way they want to pay;

• Offering fast service: the color-coded dashboard and fast POS login will help your employees accept orders and payments as fast as possible to avoid keeping customers waiting, even during rush hours;

• Working as normal even if the internet is down: even if you go offline, you will still be able to open checks and accept payments with GloriaFood POS;

• Easily managing printers: if you’re also selling food during these events, you can set up different kitchen printers and send orders directly to the designated printers for faster service.

To ensure a constant stream of income and customers, you must focus on attracting both new and returning customers. To achieve the latter goal, consider implementing email marketing campaigns.

With the Autopilot module from GloriaFood, the process is simple because you only set it up once, and the program sends them automatically. It also segments your customers according to purchasing history to ensure they receive catered and engaging emails with promotions.

The goals of the emails are to:

• Reengage customers: if people haven’t ordered from your brewery for some time, personalized emails will remind them of your offering and tempt them into ordering again with a small discount;
• Prevent cart abandonment: sometime, people add items to the cart and forget to place the order button. These emails will remind them of the waiting order and offer an discount incentive;
• Encourage second orders: with attractive promotions, people can be persuaded to place a new order and become loyal patrons.

Brewery marketing ideas should go beyond online efforts and also include offline measures, such as:

• Sponsoring local sport teams: and get your brewery’s name on their t-shirts for extra exposure;
• Giving to charities: to show your customers that you give back to the community;
• Offering your space for local gatherings: for example, book clubs that would like to pair book discussions with delicious beer.

Keeping on the topic of becoming a part of your community, consider partnering with local businesses. This way, you get access to a new audience, and you can also mutually promote your venues. Here are a couple of businesses you can approach:

• Restaurants: that can add your beer to the menu and tell people online about their new collaboration with your brewery;
• Local shops: specialty shops with local products will be open to showcasing your brewery creation to their clients;
• Bed and breakfast places: you can attract tourists by offering small discounts for your brewery, only available for people who stay at the selected accommodations.

Compared to classic pubs or restaurants that sell beer, you have a great marketing advantage: you are also producing it. This means you have an entire brewery that you can use to tempt people to visit, not just the taproom where you serve the beer.

To build interest around your brewery tours, you can make them feel exclusive by:

• Offering them as a prize to a contest: for example, you can encourage people to post a picture of them enjoying a beer at your brewery for a chance to win a tour;
• Only making them available on certain days: if tours are only available once a week, it will create the fear of missing out effect and will have people hurrying to book a spot;
• Offering tasting and first tastes of new products: along with the tour, you can also include free tasting of your beers.

If you are looking for brewery merchandise ideas that increase both reputation and profit, selling merchandise is the solution. Collaborate with a local artist to create some fun and esthetically pleasing illustrations that include your name and print them on:

• Coasters
• T-shirts
• Beer glasses
• Aprons
• Totes

When people wear and use these branded items, they are practically endorsing your brewery.

brewery, you need access to business data analytics. The good news is that the GloriaFood ecosystem gives you access to valuable brewery statistics that help you make informed choices.

With the GloriaFood POS system, you can monitor data such as:

• Property financial report: net sales, offered discounts, order types, cash payments, and more;
• Employee financial report: info on opened checks, ordered menu items, service charges, discounts & applied tenders;
• Employee open check report: close all open checks for accurate data;
• Check journal report: identify possible fraud;
• Family group & Menu item sales report: identify best-selling dishes and categories.

With the online ordering system from GloriaFood, you will be able to see data about:

• Number of new vs returning customers;
• Most effective promotions;
• Delivery heatmaps to identify the areas where most of your orders come from;
• Online ranking
• Website funnel to identify possible bottlenecks.

Try out these brewery marketing ideas to attract more new and returning clients, increase your profit, and build a strong reputation. Ensure you pair your promotional efforts with great service with the help of the GloriaFood ecosystem.